Melissa – Time Code SPFW

Application made with Adobe Air used in the brand’s lounge during the São Paulo Fashion Week in Winter 2011.

The highlight is the use of augmented reality that allowed interaction with the event’s exclusive sandal through the RA tag printed on the invitation. The person after interacting was still participating in the product prize draw.

The application had a local server that raffled the prize during the interaction, stored the completed registrations and controlled the stock of products available for awards.

Client: Melissa (Grendene)
Digital Agency: Grafia

What I did:
– Front-end application with Adobe Air (AS3/Collada/Flartoolkit)
– Back-end application with PHP and MySQL